Welcome to the Tido blog!
2018 has seen an enormous expansion on all fronts at Tido. As I start this regular blog, I want to give a special mention to our Tido content team, who power away processing content and making it available on the Tido platform.
Tido started with Piano Masterworks in 2016, releasing content from Edition Peters. This year we were delighted to welcome Bärenreiter to Tido, and we have a large and growing selection of Bärenreiter editions, including scholarly prefaces and critical commentaries. Trinity College London joined us as our first provider of vocal music; our vocal collections number more than 2500 pieces, with more added every day. Other major collaborators include Carl Fischer and Theodore Presser, the University of York Music Press, and Christopher Norton. We are populating the digital music landscape with the best quality content, always with the user and their needs in mind.
As I write this, Tido offers 6,000 pieces in a rich, rapidly-growing eco-system. We don’t want to transpose sheet music to digital; our ambition goes much further. Our purpose is to transform the experience of music, using digital tech to enable new connections. If you come to check us out, you will see how this works in practice.
Our new recording tool allows you to record and playback your own performances, as you use the sheet music within the app. Our pitch shift and pronunciation tools serve the needs of singers, enabling a faster and smoother learning journey. And our new looping tool gives you the power to analyse and repeat small blocks of audio and notation, at a speed and at a pitch you choose. If you’ve ever puzzled over the execution of an ornament, but haven’t been able to hear it slowly or clearly enough to understand it, this tool will be incredibly useful for you.
All of these tools come from one simple founding principle – that music is strongest when it is connected. Our experience of music is much richer when we experience notation, audio, vision and text as pathways into a work. Digital enables this in a way that paper never could. And to seize the potential of digital, we need to raise our sights higher than thinking about sheet music or audio in isolation. It’s only through connection that Tido achieves its purpose.
Many of those connections are human as much as technological: the expanding Tido brand is powered by ambassadorships, including Elin Manahan Thomas and VOCES8. Our newly active community of influencers, on Instagram and YouTube, are strong supporters of our mission and vision. The enthusiasm and excitement we meet in spreading the Tido word encourages us enormously.
Of course, we want to change the world. But we want to do it by standing on the shoulders of giants – the composers, performers and publishers whose traditions and urge to communicate we share.
Happy holidays! Until next time.
Brad's Blog 